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E-commerce business loans

Fund inventory and ad spend ahead of demand, without waiting on marketplace payouts.

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What's your case?

Which funding fits your store right now?

  • What it means for your cashThe biggest order of the year is paid for in the year's tightest month.

    Business Line of Credit

    Draw for the purchase order and repay it down through the season, instead of tying up the whole reserve at once.

    Range
    $10,000 – $500,000
    Term
    revolving
    See Business Line of Credit
  • What it means for your cashYou know this SKU turns, and the money to reorder it is the only thing in the way.

    Merchant Cash Advance

    The fastest product to fund, and repayment follows sales, which suits a short, high-turn reorder.

    Range
    $5,000 – $5,000,000
    Term
    3 – 18 months
    See Merchant Cash Advance
  • What it means for your cashRevenue is earned and confirmed, and the payout lands days or weeks later.

    Business Line of Credit

    Bridges the settlement window and is repaid the moment the payout posts.

    Range
    $10,000 – $500,000
    Term
    revolving
    See Business Line of Credit
  • What it means for your cashYou pay for demand before you collect on it.

    Merchant Cash Advance

    Only if you already know what a dollar of ad spend returns, because the advance is repaid whether the campaign works or not.

    Range
    $5,000 – $5,000,000
    Term
    3 – 18 months
    See Merchant Cash Advance
  • What it means for your cashThe whole launch is paid for before a single unit sells.

    Business Term Loan

    One fixed monthly payment over a defined term, sized to what the line should sell rather than to one season.

    Range
    $10,000 – $5,000,000
    Term
    6 – 60 months
    See Business Term Loan
  • What it means for your cashThe landed cost of the stock arrives as one payment, on top of the purchase order you have already paid.

    Business Line of Credit

    A line of credit covers the landing cost and is repaid as the units sell through.

    Range
    $10,000 – $500,000
    Term
    revolving
    See Business Line of Credit
  • What it means for your cashThe wholesale order ships now and pays a season later.

    Invoice Factoring Tool

    Turns the business-to-business invoice into cash and leaves the consumer side of the business untouched.

    Range
    $10,000 – $3,000,000
    Term
    ongoing facility
    See Invoice Factoring Tool
  • What it means for your cashStacked payments can turn a record month into a cash-tight one.

    Consolidation of Positions

    Pays off the positions you have and rolls them into one payment sized to your deposits.

    Range
    $10,000 – $2,000,000
    Term
    6 – 36 months
    See Consolidation of Positions

Products

Three ways to fund an online store

Business Line of Credit

For the buying cycle that repeats every season: draw per purchase order, repay as the stock sells, draw again on the next buy.

See Business Line of Credit

Merchant Cash Advance

For a fast, high-turn reorder or a settlement gap you can measure. Repayment follows sales, but it costs more than a line of credit — it fits short money, not a seasonal buy.

See Merchant Cash Advance

Business Term Loan

For one defined project: a new product line, a 3PL migration, a warehouse fit-out. Fixed payment over a term you can plan the launch against.

See Business Term Loan

From the blog

Merchant Cash Advance vs. Business Term Loan: which wins for your business?

Read the article
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FAQ

E-commerce funding questions

Inventory and purchase orders, freight and duty on landed stock, ad spend, fulfilment and warehousing, a new product line, and the wait between a sale and a payout. Falcon does not restrict the use of proceeds to one category.

No. Underwriting focuses on deposits, sales history and time in business. A home office and a 3PL address are normal.

A line of credit is how a purchase order usually gets paid, because the draw happens before the stock exists. Factoring works off an invoice for goods already delivered, so it does not fit a PO you have just placed.

Only if you already know your return on ad spend well enough to say what a dollar of it returns. The advance is repaid whether the campaign works or not, so it fits a measured reorder far better than a test.

$5,000 to $5,000,000 depending on the product. A line of credit runs $10,000 – $500,000, a term loan $10,000 – $5,000,000, and an advance $5,000 – $5,000,000. The final number depends on your revenue, your time in business and your bank activity.

Many products fund within 24-48 hours of approval. The supplier's deadline is the thing to work backwards from, so start the file before the order window opens.

Falcon charges a 0% agreement fee. For a sales-linked product, the total amount and the percentage of sales that goes toward it are both spelled out on the agreement before you sign. No specific rate is published here, because it depends on your file.

Six months of business bank statements, a photo ID, a voided check and a list of any current advances or loans. Keep marketplace and processor payouts flowing into the business account, because that is what the file is read from.

Need funding to purchase inventory, cover payroll, expand or renovate, launch marketing campaigns, stabilize cash flow, upgrade equipment, hire more employees, or consolidate business debt

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